To celebrate Women’s History Month, including International Women’s Day on March 8, we’ve collected a hub of resources, tools, and stories about the many trailblazing women entrepreneurs who’ve built community on Yelp and beyond.
From auto shop owners to hair stylists, real estate agents to chefs, more than 470,000 businesses have opted into the women-owned attribute on Yelp since 2019*—and support for women-owned businesses on the platform continues to grow.
A recent Yelp trend report found women entrepreneurs opened more new businesses last year than ever before. From 2022 to 2023, Yelp saw a 17% increase in women-owned business openings, with home services seeing the highest total business openings (more than 13,000). Meanwhile, searches for women-owned businesses on the platform more than doubled across industries like fitness and fashion.
Hear directly from some of the trailblazing women behind these small businesses, as well as entrepreneurs and experts, with tips and insights on everything from breaking gender barriers to making the most of your online presence.
Explore the hub:
Women-owned attribute
Did you know?
From the Yelp Blog
On-demand video and podcasts
Business resources
Yelp tools
Women-owned attribute
Business owners can add the “women-owned” attribute to display on their Yelp Page. This free, searchable attribute helps consumers find and support women-owned businesses in their communities.
If you are a women-owned business and want to add the attribute to your Yelp Page and to appear in “women-owned” search results, you can opt-in via your Yelp for Business account by following these simple steps:
- Log in to Yelp for Business (Business Information tab)
- In the Amenities section, click Add or Edit
- Select Yes next to “women-owned”
- Click Save
This attribute is an opt-in only feature, as the decision to identify as women-owned should rest solely with the business.
Did you know?
- You can get a free woman-owned business sticker in the mail by filling out this request form (eligible for businesses with a physical location listed on Yelp). Stickers are sent out on a monthly basis.
- You can add unlimited attributes to your page to help you identify your business, including Black-owned, Asian-owned, Latinx-owned, LGBTQ-owned, veteran-owned, Open to All, and more. Add your choice of attributes by following the same instructions as above.
- The Yelp for Business x Luminary Fellowship provides 15 women a year with customized, one-on-one support from both Yelp for Business and Luminary, a global platform and professional networking hub. Check out more details on the 2024 Yelp for Business x Luminary Fellowship, and meet last year’s winners.
- This Yelp trend report documents how women business owners influenced economic growth and consumer trends in 2023.
- Yelp compiled a list of 25 standout women-owned businesses to watch, featuring businesses from landscapers and plumbers to saunas and tattoo studios.
From the Yelp Blog
Hear stories collected over the past year from women-owned businesses—from the #1 restaurant on Yelp’s Top 100 Places to Eat in 2024 to renowned chef Rosana Rivera.
On-demand videos and podcasts
Last year, Yelp hosted its third annual Women in Business Summit for women entrepreneurs looking to learn how to build and grow their business, while tackling the unique challenges they face. Watch the session recordings with headliner Leah Cohen. You can also rewatch the 2022 Women in Business Summit, featuring Bobbi Brown, and the 2021 Women in Business Summit, featuring Rebecca Minkoff, fashion designer and co-founder of the Female Founder Collective.
Business resources
Black Girl Ventures
A resource for Black and brown woman-identifying founders that provides access to networking opportunities, capital, and training.
League of United Latin American Citizens: Latina Entrepreneur Academy
A part of LULAC’s Women’s Empowerment (WE) Initiative, this academy is designed to train, motivate, and inspire women, especially those of Hispanic descent.
Luminary
A global professional education and networking platform created to address the systemic challenges impacting women across all industries and sectors.
Minority Business Development Agency (MDBA)
Part of the U.S. Department of Commerce, the MDBA provides minority-owned businesses with access to capital, contracts, and global markets.
Office of Women’s Business Ownership (OWBO)
Part of the U.S. Small Business Administration (SBA), OWBO helps women entrepreneurs secure business training, counseling, federal contracts, and access to credit and capital.
Yelp tools
Read more about the impactful things you can do on your Yelp Business Page and beyond to communicate with your customers, increase business, and more.
*Yelp Internal Data, February 2024
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.