Revolutionizing Oral Care: The Journey of Pepsodent Charcoal White

Following the successful Sankofa tour debut of Pepsodent Charcoal last year, Unilever took a crucial step: listening to its valued consumers. Their feedback was clear - they desired more charcoal power in our product. Enter Project Allure, a commitment to enhancing Pepsodent Charcoal with natural ingredients, focusing on 10 times more activated charcoal.

The mission? To deliver a natural, familiar solution that boosts teeth whitening power. As they dove into research, they adhered to a timeless marketing mantra: "Make the change familiar, or make the familiar change." Leveraging the familiar, yet potent, ingredients of charcoal and lemon, Unilever crafted a new formula.

Key features include:

• Charcoal for stain removal and whitening

• Lemon and zinc for natural freshness

• Fluoride for strong teeth and gums

As an experiential account manager EchoHouse Ghana LTD , my challenge was twofold: empower Unilever staff to champion the new product and introduce it to the public seamlessly. Thus, we orchestrated an influence-led launch strategy.

Our launch journey extended beyond internal excitement on February 20th to a public influencer event on February 23rd. But that was just the beginning. We also strategized market presence and embarked on a regional tour to celebrate the smiles that Pepsodent Charcoal White brings.

This marks the commencement of our marketing communications journey for the enhanced Pepsodent Charcoal White. Just another day of innovation and excitement in my role as an account manager!

#MyLifeAsAnAccountManager

#MorePower #pepsodent

#PepsodentCharcoalWhite #SmileBrighter