Are you going to finally start working on your start-up? Do not forget the first and foremost thing you need to have is a company logo it can be either a logotype or a logomark. Indeed, logos are paramount as they give brands and businesses an identity. In a word, logos take brands to the world.
Moreover, 42% of Americans say that logos tell a lot about the brand’s personality. That is why; you need to put your best foot forward in logo making. To make a logo, you will first need to choose between a logotype and a logomark.
Don’t know what these two terms mean? We have you covered. Here, we will explore these two terms. We will get to know what they mean. Moreover, we will find which one is more suitable for you. Below, we will walk you through all the essential aspects of the logotype vs. logomark debate.
Beginning with the difference between the two.
What is the difference between a logomark and a logotype?
In essence, a logomark is made with a symbolic image or icon. On the other hand, a logotype is made with the company’s initials and name.
For instance, Coca-Cola’s logo is the most common type of logotype. Besides that, Apple’s logo is a good example of a logomark. Both are distinctive in nature.
However, in some cases, both logotypes and logomark are combined as well. Hence, this hybrid type is also referred to as responsive or variable logo design. Pepsi’s logo is the most common type of this logo design.
Which one to choose for a Company Logo?
Here comes the hard decision. We will talk about the two separately to make this decision easy for you. Moreover, we will mention their pros and cons. This will enable you to make an informed decision.
Logomark
The Logomarks are formed with icons and are used to depict concepts. Moreover, Logomarks are immensely powerful because they work with visuals. To make a Logomarks, you can freely experiment with different icons and convey ideas.
Below, we have jotted down the pros and cons of the Logomarks. Have a look.
Pros
- Better visual communication
- Offers flexibility in design
- Very personalized and creative
Cons
- Requires expertise in graphic design
- High chances of similarity with other brands
- Brand recombination can slow down
Now, we will get to know about logotypes
Logotypes
In a word, logotypes are made up of text.
This text can be the company’s name, initials, and even a person’s signature. In logo making with logotype, you need to ensure that the typography aligns with the brand’s identity. Contrary to popular belief, logotypes are harder to make than logomarks.
Finally, head to the pros and cons of logotypes…!
Pros
- Offers more brand awareness
- Gives more information with the language of power
- Prevents brand confusion
Cons
- Less room for creativity
- Becomes hard to pronounce if the brand name is long and difficult
- Cannot fit in every location
There you have it! Now, to pick one for your company logo, you need to brainstorm. In this regard, you have to see what ideal logo you imagine. Moreover, please make sure you abide by the branding guide.