Gimme Shelter! Georgia May Jagger and Jerry Hall hit the town

The dynamic mother-daughter duo were out in London to celebrate the launch of Georgia’s new skincare brand

Georgia May Jagger and Jerry Hall

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The Jagger women were out in force in the capital last night to celebrate the rock legend’s youngest daughter Georgia May, as she launched her new skincare brand.

The model was joined by her mother, the iconic American model (and one-time Mrs Murdoch) Jerry Hall, who looked mesmerising in a sequined cardigan and glitterball pumps, topped up with a sleek up-do. Her elder sister Jade, Mick Jagger’s daughter by his ex-wife, human rights activist Bianca Jagger, also turned out to support her sister, wearing an eye-catching yellow printed shirt. The young model donned double denim for her bash, held at 1 Hotel Mayfair, accenting it with ruby-red heels for a pop of colour.

Jade Jagger and Georgia May Jagger

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Andreas Kronthaler and Cora Corr

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Other guests included friends of Georgia May and the Jagger dynasty; from Pixie Geldof and Maddi Waterhouse to Vivienne Westwood’s widower, fashion designer Andreas Kronthaler. The collection, entitled ‘May Botanicals’ is an organic range including a cleanser, moisturiser, spot cream, balm and sheet mask. The packaging is all recycled and the illustrations which cover them are all by cult British designer Matty Bovan.

Maddi Waterhouse attended the launch

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Georgia May Jagger attends the launch of her new skincare line 'MAY Botanicals'

Dave Benett/Getty Images

‘I’ve been working on this since the very beginning. I’m not just showing up and modelling,’ she told DAZED magazine. ‘I got to art direct the shoot and hire everyone and come up with what I wanted for all the concepts and the set and hire the photographer. It was an amazing experience for me.’ Her entrepreneurial skills may well be much needed, as her rock icon father recently spoke to The Wall Street Journal about what he plans to do with his massive fortune. In the interview, he stated that his eight children ‘don't need $500million (£400m) to live on’ and intimated that, instead, leaving the money to charity might ‘do some good in the world.’