The Stunning Transformation Of Georgia May Jagger

There's been a great deal of hubbub about "nepo babies" in recent years. Georgia May Jagger stands out among the fleet as a shining example of glamour and grit. The daughter of not one but two legends — Mick Jagger of the Rolling Stones and exalted model and actress Jerry Hall — the blond beauty has been in the spotlight ever since she was born. After a wild childhood filled with late-night flights and world tours, she followed in her mother's footsteps by signing with a modeling agency — but walking the runway wasn't the only career in the cards for her. 

Over the years, Jagger has pursued a variety of exciting ventures, from designing her own clothing lines to opening a hair salon to cooking up a series of skin care products. Along the way, Jagger has metamorphized from a rock 'n' roll rug rat into a bona fide business mogul and fashion icon. She has also featured in a number of memorable campaigns, including the Hudson Jeans collaboration that helped put her on the map and Rimmel commercials that had viewers around the world dying to "get the London look."

As one might expect, given Georgia May Jagger's rock star father and model mother, her childhood was less than traditional. When Jagger was 7, her parents separated — but her home life was already so chaotic that the change didn't feel too monumental. "Even when my parents were together, they both had to travel and work, and it wasn't like they had nine-to-five jobs. In that way, it wasn't a normal family life," she told Harper's Bazaar in a 2010 interview. "We'd go and stay for a few weeks with Dad on tour and bring a tutor with us."

Life on the road was a blast for young Jagger, her sister Lizzy, and friends Theodora and Alexandra — Keith Richards' daughters with Patti Hansen. The Rolling Stones' offspring would cook up plenty of antics to pass the time backstage and at hotels. "We'd get up to a bit of mischief. We'd order funny food and send it to people who were picky about what they ate on tour, like snails or brains," she revealed. Yet the kids could be helpful as well as rascally. "They used to give us jobs," she said. "Rallying people to wake up in the morning or for makeup was a popular job for the little girls."

Jagger was close with her half-siblings from her father's other relationships. What's more, her mother was close with their mothers. According to The Guardian, they all celebrated Christmases as a happy blended family.

In 2009, Georgia May Jagger wowed the world with her first major modeling gig — a campaign for California-based denim retailer Hudson Jeans. Her shoot with the brand, which featured tastefully topless photographs shot in black and white by famed photographer Mario Sorrenti, was particularly memorable. In one shot, she reclined on a velvet chaise; in another, she shared a sultry embrace with fellow model Josh Beech. Speaking to British Vogue for the occasion, Hudson Jeans creative director Ben Taverniti overflowed with kind words about the young Jagger. "Georgia May is a true embodiment of the spirit of the Hudson brand," he stated. "She doesn't try, she's just cool. She has that certain Je ne sais quoi."

In 2011, Jagger stepped into another role for Hudson — that of designer. According to Women's Wear Daily, her collaboration with the brand resulted in five pairs of jeans, all with a mid-rise waist and a skinny silhouette. Black, white, grey, and blue washes were available. "I loved the entire creative process, starting with brainstorming and first sketches to seeing the denim styles come to life at the end," she told the outlet. "I worked with Ben on materials, fit, wash, rise and inseam length and pocket and trim details. Then I visited the factories, from sewing facilities to wash houses, so that I could understand how the jeans would be made ... To see it all come together is an unbelievable feeling."

In a 2012 interview with The Standard, Georgia May Jagger made it clear that modeling wasn't her only passion. "I would like to do all kinds of things: photography and art and designing," she told journalist Gavanndra Hodge. Indeed, during her early years as a model, she balanced photoshoots with college-level coursework in the arts and humanities. She spent six months studying art and philosophy in New York City while she was living there with her sister Lizzy; although she eventually got homesick and flew back to the UK, she continued taking recreational classes in Richmond to further her skills.

Jagger shared that her love for art was partially sparked by her parents, both of whom have extensive art collections. "I love Lucian Freud and Irving Penn. My mum has one of Lucian's earliest paintings and it is so different to what he does now. I always find it really interesting to see what an artist started doing and where they ended up," she said. She elaborated on her approach to photography, emphasizing her love for experimenting with different styles: she expressed a fascination with wildlife photography and disclosed that she had even traveled to Yosemite National Park to take Ansel Adams-inspired pictures, but also said she enjoyed taking distorted portraits of her friends using long exposure techniques.

In 2015, Georgia May Jagger and besties Cara Delevigne and Suki Waterhouse were not only some of the most sought-after models but also internationally recognized "it girls," appearing on thousands of teens' Tumblr and Pinterest pages. They stunned the world when they were featured together in the April issue of Vogue that year. On the cover, they sported partially sheer gowns accented with intricate beading. Inside, they struck a racier pose, wearing nothing but underwear and furry Sophia Webster heels. Renowned photographer Mario Testino captured them on camera.

Speaking to the magazine, the ladies made it clear that they weren't just casual pals — they go way back. Jagger and Waterhouse attended the same school, while Jagger and Delevigne first crossed paths at the Glastonbury Festival. Waterhouse was also in attendance that day, and the three bonded.

Jagger has spoken often about her relationships with Delevigne and Waterhouse. In a 2016 interview with The Standard, she referred to them as her best friends (after her siblings) and fondly looked back on the Vogue cover. "That was a big moment, as the three of us had never done anything together before," she told journalist Laura Craik. She noted that she stays close to them even when their schedules separate them geographically: "Although now they're becoming more successful doing movies, I see them less and less, but it's really nice when we all meet up and hang out."

As a teenager, Georgia May Jagger loved experimenting with bold hair colors. She wasn't allowed to use any permanent products but had a blast with washable dyes. "It was always kind of a way of expressing myself," she said in an interview with The Hollywood Reporter. It makes sense, then, that she became fast friends with hairstylist Alex Brownsell as soon as the two crossed paths. According to Glossy, Brownsell is a second-generation hairdresser, and she started styling hair herself at just 12 years old. When she and Jagger encountered one another for the first time during a photoshoot in 2006, they bonded instantly.

In 2011, Brownsell opened a salon called Bleach. She quickly climbed the ladder to the stars, becoming a go-to colorist for celebs and runway shows. Soon, the salon had multiple locations, plus its own product line. Jagger joined the brand as an investor and co-owner in the mid-2010s (via Forbes). In 2021, she brought Bleach to the States, opening a location in West Hollywood. The salon provides guests with a uniquely luxurious experience: while they get their hair done, they can listen to a relaxing ASMR soundtrack of hair being washed and cut.

While speaking to Forbes, Jagger was effusive about her passion for the company: "I think there's something for everyone at Bleach, whether it's classic highlights or something really different. We've created a culture where people feel like it's a safe place to express themselves."