Logotype vs Logomark and Images vs Text

The power of visual content: Logotype vs Logomark and Images vs Text

Retailers and brands are already aware that visual content is a valuable tool and sharing it is necessary for their brand awareness. 

Images, Logomarks and Logotypes allow companies to reach more viewers straightaway, they provide customers with a chance to engage with a brand openly, but then there’s a more science-based explanation for it. Few people know why it is so important.

Visual content reaches an individual’s brain in a faster and more understandable way than textual information. 

A person’s brain is hardwired to recognise and make sense of visual material more powerfully, which is advantageous considering that 90 percent of all information that comes to the brain is visual.

Considering body language, traffic signs, maps, facial cues, advertisements, and the plethora of other forms of visual communication a person experiences every day. 

Our brains might have adapted to discern visual concepts easier. For example, 40 percent of nerve fibres to the brain connects to the retina.

It also takes the brain longer to process text-based or verbal information, while the time it takes to process non-verbal, visual content is 0.25 seconds. 

Some sources demonstrated that the process of visuals is 60,000 times faster than the text, which explains why we often find many people re-reading the same sentence eight times or staring at a page and realising that they have no idea what they are reading.

Human communication has existed for over 30,000 years, but text-based communication has only been around for 3,700 years. Thus, for the vast majority of human history, people have had to communicate without the written word, meaning our brains had plenty of time to brush up on visual messages. Our brains became hard-wired to process visual data, including colours, which have been coded in our brains to represent specific messages or evoke particular emotions. Apparently, exposure to the colour red increases pulse and breathing rates.

Instagram’s engagement per follower is 58 times higher on than the one for Facebook.

The average customer’s responsiveness span is eight seconds, down from 12 seconds in 2000; our capacity to focus on one thing is diminishing. In the view of the National Center for Biotechnology Information.

The initial visual impression of a building, a website, a brochure or card all the more valuable is the critical part of remembering the brand.

This obvious fact is especially actual for Buildings, Shops, and other brick-and-mortar retailers launching a multi-channel strategy. Having shoppers with ever-increasing accessibility and ever-decreasing attention spans, When their attention is pulled in several different directions from in-store and digital to mobile and online; it is imperative to catch customers' attention quickly.

The human brain uses less than a second to interpret a single image or video, which leaving the brand more than seven seconds to engage with the customer how they see fit or, decisively, push the customer further down the path to purchase the product or service. Moreover, sharing visual content inside the store or Professional venue is easier than ever before with digital technology.

Digital Monitors in Store play a notorious service. The latest technology allows for in-store show like a movie, of the website content that displays all the instructions, hints, products and services to the customers or patients while they are waiting in the Reception or Showroom. This will reafirm the branding and recognition of your organisation.

When combined with micro-location and customer insights, visual content gives retailers and brands the upper hand over the competitors.  

As per recent statistics, visitors spend 100 percent more time on Website pages, with videos on them and, more impressively, visitors and shoppers are 85 percent more likely to purchase an item after watching a product video.

The second tier is the effectiveness of images versus text to engage customers and to remember brands, using not only text -logotype- but an engaging image -logomark- as the long term reinforcement of the branding.